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Used by over 250,000 business enterprises across 180 countries, Zoho CRM (or customer relationship management) is a cloud-powered tool that automates and integrates sales and marketing functions with customer support and analytics under a single platform. The Zoho CRM software tool can be used by small to large business enterprises to manage multiple business functions such as sales, marketing, inventory management, and customer service using a single unified system.
On its part, the Zoho CRM tool is popular for its industry-best CRM features that are made available at an affordable cost. Some of the features that have made Zoho CRM popular among business enterprises are:
6 Best Zoho Features
As a cloud-based platform, Zoho CRM is a feature-packed tool that enables you to engage with your customer base.
Let us look at the 6 of the best Zoho CRM features that make it a worthy investment:
1. Sales Automation
Be it scheduling sales appointments or sending customer follow-up emails, all sales-related tasks can now be automated using Zoho CRM, thus, improving sales productivity. For instance, Lead Management is useful in capturing high-quality leads and identifying those that are most likely to convert.
2. Process Management
What should be the next step in your sales pipeline? As a vital function of the Zoho CRM tool, the process management feature captures the entire sales process right from generating leads up to closing sales deals. This ensures that the sales team is following the right process (even when the sales manager is not looking).
3. AI-powered Zia Virtual Assistant
With the AI-powered Zia chatbot or virtual assistant feature, every business visitor (or potential client) is now “greeted” with a friendly text or voice message. Further, this AI-powered feature can make accurate predictions about sales leads, prospective deals, and future trends. Zia can also analyze customer sentiments simply from received emails.
4. Omnichannel Engagement
With Zoho CRM, you can now communicate with customers using multiple channels (or omnichannel mediums) such as email, phone, live chats, and social media platforms. It is now possible to have real-time engagement with clients, no matter which channel they are using to interact with your brand. For example, handling email communication and making customer calls—all within the Zoho CRM platform.
From sales lead analytics to email analytics, the Zoho CRM analytics feature enables you to make smarter data-driven business decisions. Analytics-related features include a customizable sales dashboard with widgets for sales charts, sales targets, KPIs, and funnels. Further, real-time reports provide insights into the latest sales trends, marketing campaigns, and sales team performance.
6. Sales Enablement
Using the sales enablement feature of Zoho CRM, you can now grow your partner network and access the best price quotations and invoices. Be it vendors, partners, or customers, all of them can now access the same CRM portal, thus, saving both time and effort. For example, calendar-based meetings can be scheduled (using a single system) along with recurring reminders.
Now that we know some of the best features of Zoho CRM, let us learn about the Zoho CRM price or pricing model.
Also Read: Why Should You Choose Zoho CRM?