You must have come across the words “WhatsApp CRM integration” or “Zoho CRM and WhatsApp integration” and wondered how it could help you. As a popular CRM tool, Zoho CRM enables sales teams to capture customer leads and messages from a host of online sources, including social media platforms and websites. By integrating WhatsApp with Zoho CRM, enterprises can further empower customer-facing teams for improved results.

With an opening rate of 95%, the WhatsApp tool is more popular than business emails and SMS, which have an opening rate of 20% and 30%, respectively. So, how does CRM with WhatsApp integration work, or how can the Zoho CRM WhatsApp integration help improve business communication with its customers?

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Benefits of Zoho WhatsApp Integration

So, how do business enterprises benefit from WhatsApp and Zoho CRM integration? As a popular CRM tool, Zoho CRM serves as a centralized platform that stores customer data and helps in improving customer retention through a personalized approach. Through this integration, enterprises can interact with their customers using calls or messages.

Here are a few positives about Zoho WhatsApp integration:

  • Send automated business messages to a list of sales leads and contacts on the WhatsApp tool.
  • Send personalized messages to an individual contact or lead to convert him/her into a customer.
  • Send bulk messages with attachments to all listed customers or leads.
  • Track user information from Zoho CRM within the WhatsApp application.

Here are some of the top business benefits of Zoho and WhatsApp integration:

1. Improved customer engagement

By integrating Zoho CRM with WhatsApp, enterprises can streamline customer communication. With Zoho CRM, users can retrieve customer information, including previous interactions with the business and any suggestions they have made.

2. Sales prospecting

Through this integration, companies can now engage with potential customers on WhatsApp. For example, they can share product features and pricing with interested customers. They can also leverage WhatsApp to answer customer queries, thus saving both time and effort.

3. Early notifications

With the Zoho CRM and WhatsApp integration, companies can now receive early notifications whenever they receive a message from customers. This allows them to respond quickly and not miss out on any customer suggestions or queries.

4. Time-savings

Through this CRM-WhatsApp integration, enterprises can save time responding to repetitive customer queries. Using predefined texts, they can automate customer interactions. Additionally, they can use personalized templates that are customized to the brand and business needs in order to respond to customers.

For any business, it is not complicated to implement the Zoho-WhatsApp integration. In the next section, let us see how to go about the Zoho CRM WhatsApp integration.

How to do Zoho CRM WhatsApp Integration

Business users can use the Zoho WhatsApp API to enable this integration without an active WhatsApp phone. To apply for the WhatsApp Business API, your business must have the following details:

  • A verified business manager ID on the Facebook account
  • A verified business mobile number (without the WhatsApp app)
  • Display name of your business

With these details, you can sign up with a WhatsApp business account, which is usually approved in 2-5 days.

Steps for CRM with WhatsApp Integration

To enable the WhatsApp business account API with Zoho CRM, perform the following actions:

  1. Using the Google Chrome browser, install the “WhatsApp Web” tool as a Chrome extension.
  2. Launch the Zoho CRM tool on your computer and click the “WhatsApp Web” menu option.
  3. From “Configure Settings,” select the “Outgoing Messages” option to start sending WhatsApp messages from Zoho CRM.
  4. From the “Leads” menu option in Zoho CRM, select the “Send Bulk WhatsApp” option to send bulk WhatsApp messages from any CRM module.
  5. Alternatively, you can use the “Create Button” functionality to create your display button and action.
  6. For the “Send Bulk WhatsApp” action, choose the template file for the WhatsApp message for all receivers. Additionally, configure the message body and select the “Include attachments…” checkbox to support file attachments with the message.

Additionally, you can use zoho crm partner to automate workflows in the tool that includes sending automatic messages that are activated when:

  • A new user is registered with Zoho CRM.
  • A potential sales lead does not sign up after 7 days.
  • Clients do not pay against a generated invoice.

Further, the “WhatsApp History” module in the Zoho CRM tool provides a complete history of all incoming and outgoing messages that are useful in CRM report generation. To improve customer interactions, you can also create your brand chatbot using the Zoho-WhatsApp chatbot functionality.

Conclusion

With the Zoho WhatsApp integration or WhatsApp integration with CRM, business enterprises can send or receive a wide variety of WhatsApp messages directly from the CRM tool. Further, the Zoho CRM tool allows your business to manage all WhatsApp messages without even having an official WhatsApp number.

With its long-standing association with the Zoho team, Praxis Info Solutions has enabled many customers to transition and leverage the capabilities of Zoho CRM WhatsApp integration. Besides our expertise in Zoho CRM, our team of SAP professionals is enabling small to medium enterprises to leverage the benefits of the SAP Business One ERP solution.

If you are looking to implement Zoho CRM in your business, we can be the right consultation and implementation partner. Contact our office number today and book a free product demo to learn more about WhatsApp integration with Zoho CRM.

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