What Advantages Do SAP ERP Systems Offer to Sales Leaders?

• Customer inquiries
• Sales quotations
• Product pricing
• Product transportation and distribution
• Customer billing

Through its centralized system, sales teams can now quickly retrieve customer information, thus providing the foundation to build a healthy relationship.

2. Improved Customer Service

Among the main benefits of SAP ERP for sales, it can improve customer service – as sales leaders now have real-time access to customer records. This allows them to address their concerns based on their previous interactions with the customer support team.

The SAP ERP system also integrates both sales and inventory data on the same platform. With this capability, sales professionals can now track real-time inventory levels – and make sales commitments to prospective buyers. The SAP ERP implementation also benefits organizations in the form of:

• Faster responses to customer calls
• On-time delivery of orders
• Improved order accuracy, thus reducing the frequency of returned orders.

3. Data Duplication

ERP systems store all customer-related information on a single database. This eliminates the need for multiple data entries (or data duplication), which can result in incorrect customer information. With this ERP-powered sales management software, sales professionals now have “anytime” access to accurate customer records.

Besides customer data, ERP systems automate the entry of accurate data in:

• Inventories
• Purchase orders
• Customer billing
• Order deliveries

Effectively, ERP systems provide real-time visibility and transparency to sales activities and operations.

4. Sales Performance

Through business automation, ERP systems enable sales performance optimization by effectively eliminating repetitive sales-related tasks such as:

• Drafting and sending customer emails.
• Prioritizing sales leads manually.
• Assigning the right sales representative to a prospective customer.

Through optimization, ERP reduces the chances of human errors, thus increasing overall sales productivity. An integrated ERP system can also improve productivity by streamlining business operations and processes. It also enables sales leaders to track their sales team’s performance and make their work more efficient.

5. Seamless Integration

By implementing sales process automation with ERP, sales organizations can successfully integrate customers with suppliers. This provides companies a competitive advantage by enabling the development of new products and functionalities.

Based on real-time customer orders, manufacturers can adapt their:

• Production scheduling
• Inventory reordering frequency
• Marketing campaigns for specific customer segments

For instance, by integrating with supply chain management, ERP systems can make accurate demand forecasts and optimize their inventory levels.

6. Cost Savings

By automating repetitive sales tasks, ERP systems can elevate cost-savings for any company. Through centralization, companies can now reduce their administrative and operational expenses.

Additionally, companies now have access to multiple business modules in ERP including:

• Sales and marketing
• Human resources
• Financials and accounting
• Production

Effectively, this means companies don’t need to invest into multiple business tools to manage each of these operations. Through integration, ERP systems act as “centralized hub” that can drastically reduce business costs.

7. Accurate Sales Forecasting

Sales organizations need to efficiently optimize their sales efforts towards meeting their performance goals and KPIs. Accurate sales forecasting is the first step towards setting these KPIs/ERP systems enable sales forecasting by identifying the relevant KPIs and tracking the sales performance. For instance, they can make data-driven forecasts by integrating their ERP system with their Point-of-Sales (PoS) system.

Here’s how ERP systems can drive accurate sales forecasts:

• Tracking and reviewing previous sales records from PoS systems.
• Monitoring sales-related KPIs like average customer spending, daily sales numbers, and daily customer transactions.
• Performing “what-if” analysis on real-time sales data.

8. Efficient Invoicing and Payments

The faster customers receive their invoices, the earlier they can make the payments. Effectively, ERP systems can accelerate the invoicing process through automation. Its centralized system helps in generating accurate invoices, thus ensuring consistency and on-time invoice processing.

Additionally, ERP systems can automatically track the status of submitted invoices – and send automatic payment reminders to customers. Through streamlined invoicing, sales teams can now ensure:

• Faster processing of payment
• Improved cash flow management
• Improved financial control

9. Customization

With ERP systems in place, sales organizations can also customize their sales processes to meet their business needs. For instance, companies can modify SAP ERP’s Sales and Distribution module by:

• Adding new functionalities that cater to their sales processes.
• Adding customized fields to support their products or services.
• Modifying their user interface to suit the brand image.

Conclusion

Designed as a multi-functional ERP for small companies, SAP Business One is a valuable asset for sales teams and business leaders across the globe.

As an award-winning SAP ERP service partner, Praxis Info Solutions can help consult and implement your next project in SAP B1. Over the years, we have followed a personalized approach to implementing SAP B1 as an ERP solution for our global customers.

Do you need our support for streamlining your sales operations. We are here to help. Contact us today.